The Introduction Part of a Project





The Introduction Part of a Project

Business Strategy

Traditional cafes remain vibrant and appealing to their clientele through their homely feel and personalized service. Their owners are actively involved in their day-to-day running and forge personal relationships with their staff and clients. This effectively makes the distinction between the owner and the business very subtle giving them a distinct edge. It further increases employee and customer loyalty by creating the allusion of family. Maintaining the café’s 50’s theme while renovating to add the sitting capacity and add a touch of modernism would appeal to both old clients and the new student and young professionals target market. Maintaining the waiting staff further accentuates the homeliness of the café from personalizing patron attention, which increases customer satisfaction and loyalty. Simplifying the menu to highlight classic café specialties as well as new items also enhances customer experience by allowing easy retrieval of items.

IT Enabler

Communication has become an important facet of modern day life and many people want to remain connected to the internet most of the time. This has led to more people shifting their patronage to cafes that allow them more connectivity in addition to their meals. Traditional cafes stand to increase their patronage as well as competitive advantage by incorporating IT and high-speed internet access for both them and their clients. This would improve store management by automating operations and improve communications between the store and its clients to ensure continued high sales and profits. Automating the store’s operations would enhance efficiency and productivity. Personnel records would be easy to update and payroll functions would be fast and reliable increasing employee satisfaction. Sound client records help management improve client satisfaction by anticipating client needs and tailoring promotions and marketing strategies to specific client needs to ensure improved success of campaigns and drive up sales and profits. Continuity in production is essential for customer satisfaction. Recording grandfather’s secret recipes in a database would ensure that order preparations remain possible even in his absence. It would also ensure they are safe and help the café stay ahead of competition. A store website would also increase the café’s marketing reach effectively increasing its market share. With online ordering and store membership services, the target market could increase incredibly and make it possible to institute loyalty reward systems. This would also increase customer loyalty.

Customer Security

The café’s location makes it safe for its patrons. Installation of security cameras outside and around the premises would ensure that patron’s personal effects are safe when in the establishment. Additional security settings on the café’s website would also enhance client privacy by allowing them to choose their comfortable levels of exposure while on the site. Also ensuring that internet connections are well encrypted goes a long way in ensuring that their data is secure.

Business Analytics

Grandpa’s café has the potential of being the favorite coffee place in the market. The popularity of its coffee and pastries coupled with the personalized service offered by its staff and introduction of high-speed wireless internet connection looks like a winning combination. The café’s niche also shows steady growth potential to ensure a many potential future customers. MSU student numbers experience annual growths of approximately 5% while the working class sees steady 3% increments. Old patrons and the younger generation experience growth at 8%. Grandpa’s café offers a necessary service and coffee and high-speed internet demand are experiencing rapid demand increments. The café aims to provide a business-meeting place for professionals as well as act as a hub for students’ research as they have a meal. The youth can also share a beverage with friends and family as they share their online. It would also act as an information resource for travelers and new students and parents.

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