Should Toy Giveaways Be Banned? Who is Responsible for Children’s Health?

Should Toy Giveaways Be Banned? Who is Responsible for Children’s Health?













Should Toy Giveaways Be Banned? Who is Responsible for Children’s Health?

Facts and Assumptions

Fast food entities in the United States have been targeting adolescents and children with toy giveaways worth more than $520million annually as part of marketing efforts. Toy giveaways are means of promoting the products and the brand of the fast food entities despite posing health risks with the foods provided to the young population. The Federal Trade commission in 2008 indicated that fast-food entities sell in excess of 1.2billion meals to children accompanied by toy giveaways. Such strategies are effective in promoting fast-food restaurants and their meals given that the toy giveaways are complimentary products for the children (Carroll, & Buchholtz, 2003).

Overriding Issues and Problems

There are two primary interests evident from the case study. The need to protect the stakeholder interests resulting from enhanced profitability in the organization and the need to safeguard the health and wellbeing of the young clientele at the expense of achieving profitability. In addition, questions are also evident as to the ethicality of the approach used by the fast-food entities to induce and entice sales from the young population at the expense of their health (Carroll, & Buchholtz, 2003).


The primary contributors such as shareholders should be provided with an opportunity to provide their views and possible alternative policies to the issues identified. Other stakeholders such as suppliers should also be included in the decision making as a means of enhancing involvement of involved parties. Suppliers and vendors of products can provide alternative products that have a high regard for the wellbeing of the young population and with respect to the identified health concerns (Carroll, & Buchholtz, 2003).

Corporate Social Responsibility

Corporate social responsibility amounts to providing the consumers with returns for their loyalty and effort to undertake purchases from the entity. Protecting the young consumers by ensuring that their health and wellbeing is protected by the entity should be a primary issue of concern. Providing consumers with enhanced product quality and ensuring their wellbeing in the future is essential for both the fast-food entities and the consumers into the future (Carroll, & Buchholtz, 2003).

  1. Economic: the entity largely focuses on the returns provided by the young clientele.
  2. Legal: the entity has adhered to all the respective
  • Ethical: the entity has failed in terms of its marketing practices with respect to the approach used to market its products to the young population.
  1. Philanthropic: The entity is philanthropic in nature given the approach used to entice customers. However, the sole beneficiary for the toy giveaways is the entity due to the significant amount of sales made because of the issue of toy giveaways.

Evaluation and Recommendation

Question 1

The restaurants are partly responsible for the quality of products consumed by their respective clients. Inducing sales by enticing the young population with toys to consume fast-food products endangers the lives and health of the young consumers while increasing profits for the fast-food corporations. The board of Supervisors did not overstep its mandate but rather sought to exercise its oversight role. They sought to ensure that the entities operate on an ethical platform by ensuring that they observe their corporate social responsibility with respect to ensuring the health of their clientele (Carroll, & Buchholtz, 2003).

Question 2

The legislation impedes consumer free choice given that it imposes health consumption of food products. The benefits of the legislation far outweigh the concerns of free choice given that it is instituted with an aim of enhancing the health and overall wellbeing of the consumers. I would recommend that the consumers be also provided with a platform to voice their respective opinions and solutions that would enhance free choice among the consumers (Carroll, & Buchholtz, 2003).

Question 3

I would recommend that the fast-food entities should undertake caution in preparation of products by ensuring that they provide consumers with health products. The entities should incorporate health raw materials and products that would enhance consumption of healthy foods (Carroll, & Buchholtz, 2003).











Carroll, A. B., & Buchholtz, A. K. (2003). Business & society: Ethics and stakeholder management. Mason, Ohio: Thomson/South-Western.




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