Marketing

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Marketing

Marketing Tactics

Cub foods as the biggest supermarket chain of food stores employ several marketing tactics to convince customers to buy more. They provide discount buying for all the products purchased by the customer at any given time. They also promote customer involvement in the recycling programs by the company to reduce energy use in stores and offices. Through rigid controlling of costs and high-volume sales of high quality products, the company is able to lower the prices of the products thus making them affordable for all customers. The reduced prices appeal to all types of consumers despite their social classes and financial abilities.

The use of rebates and refunds on all items, which have been paid for, serves as an incentive to the customers to buy products from Cub foods. This acts as sales promotion to supplement the product sales and increase the turnover. This is in conjunction with the manufacturers and is highly effected by use of mails to the customers. Cub foods also engage in promotional activities to enhance more purchases. The shopping carts are also wider than normal for expansive buying. The stores are thoroughly clean, large and offer wide varieties of products at different price ranges. The company commonly uses word of mouth advertising. This enhances credibility and to erase doubts with the potential new customers.

 

 

Leslie Wells

A customer like Leslie Wells shops at the Cub Foods due to the experience obtained. She mentions the wide range of selections of the products. The list of samples on offer and high discount rate managed to give her a new shopping frenzy. This is all part of the company’s clever marketing strategies in attracting new customers and use of low prizes. They consist of the ‘wow factors’. The enormous sizes of the stores contain all the needs of the customer and in cheaper prices compared to the rival companies to Cub Foods. It is a well-crafted move by the executives to thwart off competition while at the same time, look to retaining the loyal customers over time.

Commercial for Advertising

In order to advertise Cub Foods effectively, a commercial on television is ideal for the customers. The commercial will begin with a first page of the name Cub Foods centrally placed and in bold font. Then series of motion pictures showing the various products contained in the supermarkets. Shoppers can be viewed shopping at the ambience of the large stores. All the while, there is a voice in the background reassuring the customers of the quality of the foodstuffs, various discount percentages, low pricing and the company’s efforts in recycling programs. The commercial ends with the location and various addresses for the company and a parting slogan that states, ‘All under one roof, shop at your convenience at affordable prices’. An editorial note for feedback is posted at the end of the commercial for feedback.

The important selling points on the commercial are directly linked to the expectations of the company. The name of the company is for the customers to familiarize themselves with the company. The products are displayed for trustworthiness and reliability. The voice in the background offers reassurance while captivating the customer’s interest. The various services on offer and the low pricing serve to attract the various customers and potentially bolster up the competition. In conclusion, the slogan shows what the company stands for while the location and address are vital for credibility.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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