Executive Summary

Executive Summary

The article takes note of the importance of personal feedback from consumers in relation to their respective experiences in using Apple computers. In addition, the initial responses from consumers in the product development cycle usually provide information as to the appropriateness and capacity of a product or service to satisfy the needs of the consumers. The paper provides a discussion of the importance of developing models that provide responses from consumers in relation to their experiences with various product offerings from an entity. Such information plays a critical role in accumulation and affirmation of competitive advantage accruable to an entity in a competitive business environment.

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Customer feedback assumes an important part of the customer relationship process for modern institutions, which are reliant on customer satisfaction and loyalty as a means of developing a strong market The Customer Quality Feedback (CQF) is a hands-on platform that provides Apple Inc. with the capacity for communication with the potential end-users in the product development lifecycle. The Customer Quality Feedback (CQF) is a substantive and useful tool that utilizes a similar approach to focus groups due to its continuity nature. Apple’s Customer Quality Feedback (CQF) is an effective and elaborate illustration of the proactive strategies that are deemed as necessary in ensuring optimal customer satisfaction in a fast-paced global economy.

It is critical to note that customer responses or feedback usually enable enhanced and efficient decision-making processes, more so in the development of products and services which suit specific consumer needs, wants and preferences. Furthermore, the Customer Quality Feedback (CQF) relies on continuity and ensuring optimal interactivity with the customers to source appropriate and honest opinions over the quality of various product offerings at Apple Inc. The Customer Quality Feedback (CQF) model provides the entity with a means of gaining direct and firsthand feedback from consumers over the quality and effectiveness of the product to satisfy their respective needs. Through issuing of product prototypes, Apple is able to accrue information over aspects or functions that should be changed to cater to the needs, wants, and preferences of a majority of the consumers in the market. Such an approach has provided to be successful in that it has ensured Apple’s capacity and capability to accumulate competitive advantage in the technology industry.