Discussion Questions

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Discussion Questions

Question 1

Business to business marketers can utilize this social platform for effective outreach to potential clients, using a similar approach utilized on other social media platforms. Research indicates that there are more than 47million users currently utilizing Pinterest for varied purposes. This is illustrative of the potential of this platform in enhancing access to a diverse clientele for different products and services. This is a relatively effective online marketing platform as it enables interactions with customers and other businesses interested in particular goods and services.

Using Pinterest, marketers are able to identify and evaluate prospective leads. This is primarily due to the high rate of growth of this social platform. Nielson’s Social Media report dating op the year 2012 noted that Pinterest had experienced an overwhelming 1,047% increase in the number of desktop viewership as well as 1,698% increase in mobile phone viewership in the same period. This is illustrative of the potential of advertising and enhancing the outreach of brands, goods, and services.

In addition, because of globalization and emergence of new technology, social media platforms enhance and enable organizations to extend their reach to new foreign markets. Foreign markets may be difficult to reach due to geographical constraints. However, with the presence of social media platforms such as Pinterest it becomes possible to access new markets and consumer segments. An estimated 45% of users at this social media platform were foreigners, which is illustrative of the extensive coverage that can be provided for marketing of goods and services. This is indicative of the immense potential of social media platforms in providing organizations with effective platforms for execution of customer relationship strategies.

Question 2

The utilization of an emotional marketing strategy can be relatively effective in inducing high levels of customer engagement. Essentially human beings have an emotional nature, to which a majority of marketers utilize as a platform for developing of advertisement campaigns. Using lighting, tone, mood, and color schemes, marketers are able to enhance the appeal of their advertisements. By undertaking the emotional factors of a given demographic of customers it becomes relatively easy for the marketers to deliver appropriate messages on the various product and service offerings provided by an organization. In addition, by focusing on issuers such as cultural values, attitudes, expectations, needs and wants, the marketers are able to relate such to the experiences accruable from use of the product or service offerings of the organization.

Question 3

Social media platforms such as Pinterest, Twitter, and Facebook have emerged as appropriate and effective customer management tools. This is because they provide avenues for real-time engagement with clients on their experiences in using the various products and services offered by the organization. Using Pinterest, an organization is able to understand trends and customer behavior in terms of purchases when compared to competitors within the desired market of interest. In addition, customer engagement is a critical business process given that it provides organizations with avenues for collecting information on customer preferences, needs, wants, and anticipated benefits from using the goods or services offered by an entity. In addition, engagement with customers enables the entity to focus on total quality management through improved levels of customer satisfaction and subsequent loyalty levels to a particular brand.