Business Studies

Marketing Management

Individual Assignment (2)

– The world is changing and new trends are evolving such as sharing economy (e.g., UBER), renewable energy and self-driving vehicles (e.g., Tesla), limited parking spaces available to the car drivers in big cities.  All of these trends have made a lot of pressure on the traditional auto industry to think of the ways to adapt with these changes.  Assume that you are working as a marketing consultant at one of the big traditional auto companies andyour company faces such threats and your duty is to recommend some potential market segments other than the traditional ones.

• Explain in details the recommended market segments.
• Each potential target segment must have a name that reflects the content of the target segment.
• Each potential target segment has to be profiled in terms of demographic, geographic, psychographic, and behavioral characteristics.
• Then each potential target segment should be DIRECTLY FOLLOWED by the targeting evaluation criteria:
  • The segment size and potential growth
  • The segment attractiveness structure (i.e., competition)
  • The company resources, objectives, and values
• Conclusion and recommendation

• This assignment is an individual assignment and the due date is Tuesday 2/6/2020.
• Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.
• Word file, report should be between 1000 and 1500 words in length, Times new roman, font 12, justify alignment, 1.5 lines space.
• The name of the electronic file should be in this format: your attendance number as shown in the attendance list- one space Your name.  For example: 23- Mohammed Al Shamsi
• You should submit this assignment as a soft copy to my e-mail: m.eladly@adu.ac.ae
• This assignment represents 10 % of the total grade.
• Look below for the cover page format

GOOD LUCK

Cover page should take this format: