Business Studies
Week 3 Assignment:
Title: Business Research Methods 11th Edition
Author: Donald R. Cooper; Pamela S. Schindler – ISBN: 978-0-07-337370-6 – Publisher:McGraw-Hill
After reading Chapters 6, 7, and 8, do the following exercises
1. Uber is facing a large number of lawsuits, among them, a charge of
technology theft from Google, installation of software that blanks out
the availability of Uber rides near government buildings or when
government-employed riders call, discrimination in the workplace, etc.
Using an Internet search on this topic, design a study to determine the
effect on ridership of the charge you examined. Make sure you will
define the management dilemma, management question, research questions,
type of study (exploratory, descriptive, causal), qualitative or
quantitative, instruments to be used to obtain information.
2. China is on the verge of discovering its vast potential as a world
market. Assume your firm is considering marketing a food product there
and discovered during the exploration of the China Health and Nutrition
Study. This study was a joint project of the Carolina Population Center
at the University of North Carolina at Chapel Hill, the Institute of
Nutrition and Food Hygiene, and the Chinese Academy of Preventive
Medicine. Describe the research design of this study.
http://www.cpc.unc.edu/china
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