Beijing’s transportation system demonstrates immense modernization in china. The trains, buses, and airplanes are a convenient way of traversing various regions of China. The highways in this region are extensive and well designed an aspect that makes it easy for natives and foreigners to visit various geological landmarks in this metropolitan area. For instance, the Beijing Subway connects such tourist destinations as the Olympic Park and the Tiananmen Square. The Beijing and Beijing West Railway Stations are also suitable ways of visiting various regions in China. Additionally, the Beijing Capital International Airport and the Nanvuan Airport offers local and international travelers an opportunity to admire the natural and artificial environment defining this metropolis in a convenient manner (Lew, 2003). Nonetheless, advancing the bicycle system will be useful in dealing with the traffic snarl-up in the city a well as contributing to the global efforts of suppressing global warming and the subsequent climate change through the reduction of CO2 emissions.
The accommodation facilities in Beijing cater for a vast range of local and international tourists. This is because of the charges and packages available in these hotels. According to international standards, most of these accommodation facilities are in the three-star and five-star categories (Lew, 2003). Moreover, there are easily accessible from the transportation systems as well as the tourist attractions. This has enhanced the tourism industry in Beijing and other parts of China. However, supplementary funding from the federal government may aid participants in the hospitality industry to modify their services in order to cater for all tourists within different income categories. This will also encourage local tourism since the inhabitants of this region will be able to benefit from these accommodation packages without spending heftily (Lew, 2003).
Beijing’ hospitality sub sector offers an assortment of cuisines. These foods and beverages consider the nutrition needs of all groups of people including vegetarians and people with special dietary requirements. Most of these cuisines are a modification of traditional foods. This element also acts as a special tourist attracting since the foodstuffs offered in these hotels are internationally unique provisions. Enlightening the general population on the nutritional benefits of these foods will help in increasing the number of china’s inhabitants visiting the restaurants. The hospitality industry should focus on promoting these cuisines by portraying them as part of the modern lifestyle (Pellegrini & Cooper, 2007). Furthermore, the attractions in Beijing are vast and attract a large percentage of local and international tourists. These sites include historical monuments, natural features, and unique modern structures.
For instance, features in the natural environment such as Silver Mountain and Pagoda Forest, Ling Mountain, and Cuandixia Village are tourist attraction sites that have earned the regional and federal administrations a substantial amount of monetary resources. Likewise, some of the historic monuments in Beijing include Recumbent Buddha Temple, Bell and Drum, Tower, and the Prince Gong Mansion. These historic sites define the culture of Beijing and its impact on other elements such as the political, social, and economic aspects. Additionally, there are certain modern structures that have been attracting a large number of tourists from the local regions as well as foreign countries. This includes the Olympic Park, Beihai Park, and the Temple of Moon. Nonetheless, use of proper marketing techniques may increase the popularity of these sites in terms of local and intercontinental tourism (Pellegrini & Cooper, 2007).
There are also certain entertainment events that have shaped Beijing into a famous tourism destination. For instance, the acrobatics, Kung Fu, and Tea House shows are popular to the inhabitants of this region as well as citizens from various foreign countries (Pellegrini & Cooper, 2007). The theater industry is also famous owing to the advancements in artistic events derived from the rich Chinese culture. Additionally, outdoor recreation activities including bungee jumping, camping, and cycling have facilitated the developments in the tourism sub sector of this region. All participants in the hospitality industry should work closely in enhancing the performance of these entertainment activities and amenities. This will not only increase the number of local and foreign tourists but it will also improve the regional and national economies.
To attain these advancements, the participants ought to consider the marketing process and the major components that influence the operations and outcomes of these efforts. To start with, it is important to identify the available products and in order to formulate and execute market strategies that will improve the entire tourism sub sector. For instance, he relevant national authorities should collaborate with other stakeholders in the tourism subdivision to construct cultural centers where visitors can learn about the history of Beijing and other ancient Chinese facets. Tourists should benefit from a wide range of tangible and intangible products offered by this region of China. His will cater for the product element of the product mix within this subdivision (Ryan & Gu, 2009).
The packages offered by the restaurants and other participants in the industry should consider the needs of all customers. For example, the hotel facilities in this region should have different accommodation packages as well a wide range of cuisines for individuals from all income sub categories. This will be especially beneficial to local tourists who may not have adequate monetary resources to acquire the services currently offered by most three-star and five-star hotels in Beijing (Ryan & Gu, 2009). Moreover, these local tourists will be able to frequent these accommodation facilities. The charges in major tourist attraction sites should also vary in order to cater for all individuals. For instance, the charges imposed on the locals should be lower. This will enable the inhabitants of Beijing to appreciate these unique sites. Securing specific days in the year for the general population to visit certain regions at reduced charges.
The regional and centralized governments should also collaborate with the stakeholders of his vast tourism industry in Beijing with the main intent of improving the physical appearance of certain sites in the natural and artificial environments. For instance, the relevant authorities and stakeholders should enlighten the general population on the essence of conserving the natural environment. This will be helpful in avoiding various forms of environmental population including water, land, and atmospheric contaminations. Not only will such measures aid in the global efforts to suppress global warming and climate change but they will also be essential in ensuring that the tourist attraction sites within the natural environment are in an appealing state at all times.
Nonetheless, in order to accomplish major developments in the three components of marketing, it is essential for all participants in this sub sector to utilize effective and profitable promotion techniques. Similar to other brands and corporations in various commercial sub sectors, the tourism industry requires immense and appropriate marketing strategies to advance its operations. For example, the regional and federal governments should facilitate various public forums aimed at enlightening the general population regarding the services offered by various restaurants as well as the major tourist attraction sites in the region (Ryan & Gu, 2009). The national bureaus tasked with overseeing this sub sector should also collaborate with other foreign branches with the aim of promoting the products in Beijing’s environment to the international market. Moreover, the use of social media sites and technologies is an appropriate promotion tool that will enhance the marketing proceedings of tourist attraction sites in Beijing as well as other facilities in the industry. Through these platforms, local and international tourists will be in a position to understand the services and products offered by the Beijing’s market.
In the recent past, the tourism industry in Beijing has experienced certain aspects facilitated by the local and global trends. Although most of these trends have been helpful in developing this sub sector, certain elements pose as challenges that require effective and rapid solutions. To start with, global warming and the subsequent climate change threaten the natural features that shape this subdivision of Beijing and China’s economies (Ryan & Gu, 2009). The sea level has been rising constantly and some of the popular mountains may experience a substantial meltdown of the snow defining the peak. This global trend may affect the tourism industry in Beijing in the near future. The inconsistently altering climate may also affect the environment in hotels as well as the accessibility of certain foodstuffs utilized in the major hotels.
Likewise, the enlightenment of the general population regarding the essence of one’s healthiness is a trend that has facilitated developments in the tourism industry of Beijing. The hospitality industry has modified the available cuisines in order to promote the health of its customers while increasing its returns. In conclusion, Beijing is one of the tourism destinations that entail modern and natural sites. Several trends have influenced this sub sector.
Lew, A. A. (2003). Tourism in China. New York: Haworth Hospitality Press.
Pellegrini, N., & Cooper, A. (2007). Beijing. New York: Chelsea House Publishers.
Ryan, C., & Gu, H. (2009). Tourism in China: Destination, cultures and communities. New York: Routledge.
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