Assignment 3





Assignment 3

Social Interaction Driven Travel Behaviors (SID)

These behaviors are relative to cultural dimensions such as individualism, collectivism, masculinity, femininity, and power distance. These dimensions are characteristic to the behavior of tourists as they interact in different environments or social situations. They vary in terms of individual or collective behavior of tourists in groups, behavior during interactions with seniors and juniors. In addition, behavior in such a perspective is seen as a function of a party’s social gender roles. Behavior in new environments differs from one area to another as individuals interact within new social situations. The three dimensions may function collectively or individually depending on the social situation of a tourist party. Values of individualism or collectivism vary from one culture to another depending on the attitudes and belief systems existent in a culture or community. Individualism and collectivism is highly correlated to SID

Risk Tendencies Driven Travel Behaviors (RTD)

Uncertainty Avoidance is relative to RTD given that it influences the collectivist or individualist outcomes depending on a given community or culture. In addition, RTD is relative to product consumption based on the belief and product association with various risks. Furthermore, dominant cultural values such as individualism or collectivism and its relation to uncertainty avoidance may influence the behavior of tourists in foreign areas and their respective consumption levels of products

Collectivity Orientation Driven Travel Behaviors (COD)

For COD, individualism or collectivism approach influences the uncertainty avoidance outcome. Preferences are formed based on collective understanding of products and services in new cultures. The dominant cultural values include individualism or collectivism and uncertainty avoidance. Tourists familiarize themselves with products, services, and culture based on collective preferences of other tourists because of influences of uncertainty avoidance and familiarity.







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